Rome boasts a rich tapestry of businesses across its 37 neighborhoods, each filled with a variety of shops, restaurants, and grocery stores. My project focused on Testaccio, where I discovered an opportunity to enhance the local business scene. Testaccio holds historical significance as the birthplace of the A.S. Roma football team. Yet much of its legacy has diminished over time, leaving only a few murals and an abandoned football field overtaken by nature. To address this decline and revive community spirit, I propose establishing a museum dedicated to A.S. Roma's storied history. This museum would celebrate the team’s origins and its evolution into one of Italy's premier football clubs, featuring exhibits on memorable matches and pivotal moments. Additionally, I aim to create a logo inspired by the iconic she-wolf from Roman mythology, which is also a symbol of A.S. Roma. This modernized design will incorporate elements of a soccer ball to convey movement, with the goal of reigniting the neighborhood's passion for its football heritage.This project came from my study abroad in Rome, learning European styles and history of graphic design.
This project came from my study abroad in Rome, learning European styles and history of graphic design.
Client
ISU Rome Study Abroad Program
Deliverables
Visual Identity System
Logo Design
Print Assets
Signage
Mailer
Award
