This project began as a college assignment and evolved into a passion project. I have always been drawn to the distinctive and creative designs on alcohol cans, often admiring them during my visits to the grocery store. This project reflects my exploration of visual brand identity and design, particularly within the realm of beverage packaging. The concept was inspired by combining the primary flavor of each drink with an aquatic creature, creating a unique and engaging visual representation. Through this process, I delved into illustration, pushing myself to step outside my usual style to produce a design that stands out and captures attention on the shelf.
Client
Passion Project
Deliverables
Visual Identity System
Logo
Package Design
Illustration
